Building Brand [You]

How to stand out from the crowd by building an authentic personal brand that's true to yourself and relevant to your target customers.

"All our dreams can come true, if we have the courage to pursue them." ~ Walt Disney It all begins with a dream and Building Brand [You] will get you there. Learn the 7 Essential Steps to Building Brand [You] to Create a Powerful Personal Brand 1) You are Brand [You] Cut through the clutter to find your clear direction and transform your personal brand into something more meaningful and relevant in today's world. 2) Set your sights and your goals for [You]topia Align your values, priorities and goals so you can clearly see the right path that lets you run unbridled, full speed ahead. 3) Value Brand [You] or no one else will Equip yourself with the right tools and focus your efforts on consistently delivering exactly what your brand promises to your Ideal Customers. 4) Build your network wisely Strategically organize and prioritize your relationships in a network of Ideal Customers, Network of Peers and Inspirational Relationships that will help you achieve your goals. 5) Brand [You] must be simple, short and strong Craft 5 key messages to effectively express your brand and creates an emotional connection with your network. 6) Smart Brands Speak Up Sharing in your successes builds strong relationships and enhances your brand value - driving the right kind of referrals. 7) Be Relevant or Be Replaced Stay relevant to your Ideal Customers to survive and thrive. Be true to core values but adjust your approach to stay relevant to current and future customers.

Cyndee Woolley, APR is an award winning public relations, branding and community outreach consultant with a demonstrated track record of campaigns that generate results. Woolley has over a decade of experience crafting and sharing compelling brand stories that inspired people to care, take action and achieve their goals. She has consulted on corporate and personal branding strategies, public relations and community outreach campaigns, as well as social media and public relations training initiatives. She was a key team member in a public awareness campaign that resulted in the successful negotiation of a contract valued at $210 million dollars for Waste Management. Passionate about advancing her industry, Woolley has led training initiatives in branding, public relations and social media for businesses, non-profit organizations and universities. She has also served as a leader in the Public Relations Society of America (PRSA), where she was elected the 2013 Chair of the Sunshine District.