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Book Image Not Available
Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Development / Business Development
  • Language:English
  • Pages:108
  • eBook ISBN:9781886057418

Build Market Momentum

by Tanya Candia

Book Image Not Available
Overview
This book has been designed especially for the startup technology company that has successfully launched a product or product line.
Description
This book has been designed especially for the startup technology company that has successfully launched a product or product line. Now that the product is out in the market, forces conspire to drive the product, and the company, in different directions. As early customers begin to really use the product, they are vocal in their requests for enhancements or additional capabilities. Build Market Momentum starts with the key building block, the product lifecycle, presenting tactics that will help the company set and stay the course, while remaining flexible enough to seize market share.
About the author
Tanya Candia is an international marketing and business management expert, who has worked in high tech companies for more than 25 years. She began her career in Silicon Valley at Ford Aerospace, as a product manager and systems analyst, and later with ASK Computers where she ran the statistical quality control programming group. She has worked with a number of startup companies, taking two public and driving several strategic acquisitions. She is lauded for her visionary strategy, ability to grow and protect business and shareholder value, and success in driving entrepreneurial cultures. Candia served as vice president of worldwide marketing at F-Secure, the Finnish security software company, which she took through its initial public offering. She successfully helped grow F-Secure to over $40M in revenue by renaming and repositioning the company as the leader in managed wireless security for the distributed enterprise. Candia holds an MA in Communications from the Monterey Institute of International Studies, and an MS in Systems Management from the University of Southern California. She runs Candia Communications LLC, an international management consulting firm. She is as formidable an opponent in martial arts as she is in business, with a black belt in Tae Kwon Do and studies in Kung Fu. She divides her time between offices in Saratoga California and Perugia, Italy.
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