Breaking Through

When it comes to communicating your message, advances in technology and the rise of social media have created a razor thin margin for error. Whether sitting down with “60 Minutes” – or just your weekly staff meeting – Breaking Through provides a road map for effectively telling your story and driving your message. It’s an entertaining read with each communications principle brought to life through compelling case studies and real life examples. From Charlie Sheen and Anthony Weiner to Michael Vick and Caroline Kennedy, there is much we can learn from the public missteps and recoveries of our celebrity CEOs, entertainers, politicians and sports stars. And don’t think it couldn’t happen to you.

When it comes to communicating your message, advances in technology and the rise of social media have created a razor thin margin for error. Whether sitting down with “60 Minutes” – or just your weekly staff meeting – Breaking Through provides a road map for effectively telling your story and driving your message. It’s an entertaining read with each communications principle brought to life through compelling case studies and real life examples. From Charlie Sheen and Anthony Weiner to Michael Vick and Caroline Kennedy, there is much we can learn from the public missteps and recoveries of our celebrity CEOs, entertainers, politicians and sports stars. And don’t think it couldn’t happen to you.

Kevin Sullivan’s career in communications includes the rare combination of White House, corporate and sports experience at the most senior levels. Sullivan, who founded his consulting practice, KSC, in February 2009, provides strategic counsel, crisis planning and media relations help to an array of to an array of corporate, sports/entertainment and non-profit clients. He is also in demand as an effective media coach and speech/presentation trainer. As White House Communications director under President George W. Bush, Sullivan oversaw message development and communications planning. His responsibilities included oversight of the White House Web site, the rapid response operation and the production of Presidential events. Previously, Sullivan served as the Senate-confirmed Assistant Secretary for Communications & Outreach at the U.S. Department of Education and as Senior VP for corporate communications at NBC Universal. As VP of Communications at NBC Sports, he led communications efforts for three Olympics. Sullivan got his start with the Dallas Mavericks, where he was regarded one of the NBA's top public relations executives. He earned a bachelor’s degree in management from Purdue University and a master’s in mass communication from Iona College in New York.