Branded by Design

Branded by Design: Home Care / Home Health Edition is your go-to guide for building a home care brand that truly stands out. If you're a home care or home health agency owner looking to attract clients and retain caregivers, this book has everything you need to create a memorable and unique brand that resonates. Written by branding expert Kevin Hansen, this book takes you beyond the basics of logos and slogans. It's about defining the "why" behind your business and crafting a brand that embodies that purpose. Through practical exercises and insights into concepts like Brand Essence and Right-Fit Audience, you'll dig deep to understand what makes your agency unique and how to communicate that effectively. Hansen's approach uses real-world examples and practical strategies, guiding you step-by-step to build a brand that reflects your clients' and caregivers' emotional and functional needs. As you work through the book, you'll find tools for creating a simple and distinct brand, from understanding the psychology of colors to defining user values. You'll also learn how to identify the right audience for your agency and how to design with them in mind—making it easy to connect with those who'll benefit most from your services. Hansen also helps dispel common myths about branding that may have held you back from creating a brand that can evolve and grow. Whether you're rebranding or launching from scratch, Branded by Design gives you everything you need to build a cohesive brand that sets you apart in the competitive world of healthcare. By the end, you'll have a brand that reflects your mission, inspires trust, and keeps clients and caregivers coming back. Dive in and start building a brand true to your agency's purpose and vision.