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Book details
  • SubGenre:Corporate & Business History
  • Language:English
  • Pages:128
  • eBook ISBN:9781543907537
  • Paperback ISBN:9781543907520

Billion Dollar Kibble

Nutro's Story of Pioneering Among Giants

by Christie Cooper and Mary Hooks

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This book aims to give other entrepreneurs the inspiration to acheive success. It will also share the insights of the strategies and culture that allowed a solopreneur to launch a company into the hearts and minds of millions of consumers. 

This small pet food company, started in 1931, as Nutro Dog. Through a unique strategy and being able to outpace the competition Nutro soon became an icon in the pet industry. 

This book is a tribute to all those who worked in the company in its' early development. It also aims to inspire solopreneurs, entrepreneurs, small and medium sized companies to understand the strategies and culture of an icon in the making. It may also be inspiration for a large corporation looking to get back to the basics to create clarity around their own culture and strategy. Additionally, new research is presented around the origins of the Nutro Company, which many in the pet industry may find intriguing.
About the author
Christie Cooper is the president of Cooper Consulting Group. Previously she worked at the Nutro Company for eighteen years in a variety of roles, including the regional manager of national accounts and worked alongside the director of training conducting training workshops for the sales team. While conducting training she found her true passion, which contributed to her vision: "To inspire learning and leadership development to help leaders and teams be their best." Christie has her doctorate degree in education with an emphasis in organizational leadership from Pepperdine University. Christie has been married to Howard for thirty-one years and together they have a daughter, Lauren, who currently works in the pet food industry. Christie maintains her competitive spirit by showing and competing in dressage at the FEI levels.
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