BEtter

Corner offices and lucrative salaries. Impressive titles and distinguished awards. It's enough to make you feel like any personal sacrifices you've made were all worth it, right? But do the benefits outweigh the consequences? Which sacrifice will be one too many? Jeff Ponders asked himself these questions when he realized professional obligations were overshadowing personal aspirations. His life was unbalanced, and he was unfulfilled, dedicating precious hours to the pursuit of a promotion he wasn't even sure he wanted anymore. Progress, as a concept, had shifted meaning. In BEtter, Jeff shares his story to help you rewrite your own. He provides you with the tools and framework to discover who you truly want to be so you can take the next step toward living a life of authenticity and fulfillment. Everyone has a unique set of superpowers. Realizing what you have to offer the world requires an introspective plan of action and a redefining of success. Learn from Jeff's experience, and be inspired to forge your own path—one that feels genuinely you.

Corner offices and lucrative salaries. Impressive titles and distinguished awards. It's enough to make you feel like any personal sacrifices you've made were all worth it, right? But do the benefits outweigh the consequences? Which sacrifice will be one too many? Jeff Ponders asked himself these questions when he realized professional obligations were overshadowing personal aspirations. His life was unbalanced, and he was unfulfilled, dedicating precious hours to the pursuit of a promotion he wasn't even sure he wanted anymore. Progress, as a concept, had shifted meaning. In BEtter, Jeff shares his story to help you rewrite your own. He provides you with the tools and framework to discover who you truly want to be so you can take the next step toward living a life of authenticity and fulfillment. Everyone has a unique set of superpowers. Realizing what you have to offer the world requires an introspective plan of action and a redefining of success. Learn from Jeff's experience, and be inspired to forge your own path—one that feels genuinely you.

As a professional musician, keynote speaker, and business strategist, Jeff Ponders II has built a career infusing innovation, creativity, and infectious energy into the world's greatest brands. He's leveraged his unique experiences from the boardroom to the bandstand to lead strategic initiatives and develop consumer experiences for organizations like General Motors, Walmart, and Colgate. Today, Jeff is a Principal with Invest Detroit Ventures and founding Partner of The Better Company. He's a graduate of the Wharton School at the University of Pennsylvania and proudly resides in his hometown of Detroit with his wife and three rambunctious children.