About the author
As a professional musician, keynote speaker, and business strategist, Jeff Ponders II has built a career infusing innovation, creativity, and infectious energy into the world's greatest brands. He's leveraged his unique experiences from the boardroom to the bandstand to lead strategic initiatives and develop consumer experiences for organizations like General Motors, Walmart, and Colgate. Today, Jeff is a Principal with Invest Detroit Ventures and founding Partner of The Better Company. He's a graduate of the Wharton School at the University of Pennsylvania and proudly resides in his hometown of Detroit with his wife and three rambunctious children.