Be Different or Be Dead: Execute First; Plan Second

It's getting tougher to develop a winning formula in today's business world. Competition is fierce. Customers are demanding, fickle and unpredictable and employees are looking for insightful leadership. In response, extreme energy in most organizations is spent on trying to develop the "perfect" strategy or Plan that, due to its superb strategic essence, is viewed by all as a “slam dunk” to succeed. Unfortunately, the Plan, regardless of how pristine or intellectually clever it is, does not guarantee a win. It may look good “on paper”, but that’s about as far as it goes. Results are not achieved on paper. Results are achieved "out there" in the trenches where stuff is delivered to people; competitors do battle. Winning is messy, inelegant and, yes, painful. Winning is achieved by people doing things, not thinking things. Winning is a function of Brilliant EXECUTION, not what's on paper. Yes, you need a Roadmap to guide you, but that’s all it is – a Guide. The Plan is never “perfect”. On its own it will NEVER guarantee success. A DiFFERENT perspective on planning is needed. Get the Plan "just about right" and put in the time to perfect EXECUTION. Mind-blowing execution separates the winners from The Herd. EXECUTION is the real competitive advantage. Action not words. "Execute First; Plan Second" offers a proven roadmap to establish EXECUTION as a core competency of any organization. Discover Roy's Strategic Game Plan; a playbook to create an effective Plan based on the "gut issues" facing an organization AND the essentials to EXECUTE it. This eBook draws on Roy’s 33+ years as an executive leader. You will learn what he did to build EXECUTION into the DNA of organizations he successfully led. The Practices in this book are simple, practical and more important, proven. They work in the real world! If you are excited about truly making a difference in your organization, study “Execute First; Plan Second” and venture where few have gone before.

It's getting tougher to develop a winning formula in today's business world. Competition is fierce. Customers are demanding, fickle and unpredictable and employees are looking for insightful and caring leadership. In response, extreme energy in most organizations is spent on trying to develop the "perfect" strategy or Plan that, due to its superb strategic essence, is viewed by all as a “slam dunk” to succeed. Unfortunately, the Plan, regardless of how pristine or intellectually clever it is, does not guarantee a win. It may look good “on paper”, but that’s about as far as it goes. Results are not achieved on paper. Results are achieved "out there" in the trenches where stuff is delivered to people; competitors do battle. Winning is messy, inelegant and, yes, painful. Winning is achieved by people doing things, not thinking things. Winning is a function of Brilliant EXECUTION, not what's on paper. Yes, you need a Roadmap to guide you, but that’s all it is – a Guide. The Plan is never “perfect”. On its own it will NEVER guarantee success. A DiFFERENT perspective on planning is needed. Get the Plan "just about right" and put in the time to perfect EXECUTION. Mind-blowing execution separates the winners from The Herd. EXECUTION is the real competitive advantage. Action not words. "Execute First; Plan Second" offers a proven roadmap to establish EXECUTION as a core competency of any organization. Discover Roy's Strategic Game Plan; a playbook to create an effective Plan based on the "gut issues" facing an organization AND the essentials to EXECUTE it. This eBook draws on Roy’s 33+ years as an executive leader. You will learn what he did to build EXECUTION into the DNA of organizations he successfully led. The Practices in this book are simple, practical and more important, proven. They work in the real world! Here are a few EXECUTE sound-bites from the book… – Create your Strategic Game Plan in 3 days or less and execute on the 4th! – The SGP is an Execution Plan with a Strategic purpose. – A growth target is a declaration of intent and is based on “I don’t know”. – Beware of “Yummy Incoming”. – Tread lightly with “The irresistible Hook”. – Special Offers encourage “1-Night Stands”. – The ONLY Statement isn’t about being #1. – The “Strategy Hawk” leads EXECUTE. – Treat “Customer Learning” as a core competency; never outsource it. – Craft your “Promise to Serve” and DAZZLE your customers. If you are excited about truly making a difference in your organization, study “Execute First; Plan Second” and venture where few have gone before.

Roy Osing is an experienced executive and the Author of “BE DiFFERENT or be dead: Your Business Survival Guide”, now in its Second Edition. His most recent work includes two eBooks “BE DiFFERENT or be dead: Six Acts of Leadership”, and "BE DiFFERENT YOU!: How to Stand-Out and Power-Up Your Career". Six Acts of Leadership is a Guide for Leaders who truly want to create an organization that is remarkable to its customers and leaves the competitive Herd in the dust. BE DiFFERENT YOU! is a "virtual coach" for people who want to pump up their career and be more successful using the simple and practical methods Roy developed over his rewarding career. His work is dedicated to changing the conversation in organizations, away from “What is the Best in Class doing?” to “How can we BE DiFFERENT and Stand-Out in the crowd?” He has over 30 years of rich and deep experience in transforming organizations to dominate their competition and plan a course for success over the long run. He blogs regularly, digging deeper into the notion of BE DiFFERENT, shouting out organizations who are on the path to being “the one and ONLY” and those who are on a path to irrelevance. Roy is actively “spreading his word” through keynote speaking, mentoring, coaching and advising small to medium businesses and not-for-profits on how to create an organization that is honored by its customers, deemed special by its employees, and held in awe by its competitors. He lives in White Rock BC Canada with his wife Leilani.