Many people get excited at the prospect of wedding photography as a career. Why shouldn't they? It's exciting and fun. You get to meet and celebrate with hundreds of interesting people throughout the year, and you can get paid to do it. You get the pleasure of making art out of someone's love story. You can have a profound impact on a couple's happiness, just by capturing photographs of their wedding day. It is even possible to make a decent living at it if you have the right skills, opportunities, motivation, and persistence. Many eager would-be wedding photographers get excited and jump into the deep end, head-first, without a solid understanding of what is entailed in being a successful wedding photographer.
For every experienced and successful wedding photographer out there, you will likely find two or three dozen who did not last more than a year or two. Why? Few people can successfully balance art with business. Over the years I have spent as a full time professional wedding photographer, a significant number of people have asked me to host seminars or give private lessons on the business side of this exciting, challenging, and highly rewarding industry. There are innumerable books available on the techniques of wedding photography as an art form, but few which tell you what to do outside of the camera itself. Many artists are not adept at business. Balancing the Art and Business of Wedding Photography is my attempt to help those artists strike a balance between the performance of wedding photography as an art, and the production of wedding photography as a successful and efficient business.
Just some of the helpful information available in this book includes:
- Setting up your business legally and efficiently
- Creating online and print marketing strategies
- Choosing the right camera equipment
- Basic camera usage and techniques
- How to get leads and experience
- Creating an efficient workflow for bookings
- Creating questionnaires to gather information from your clients
- Preparing your shot list and gear
- Navigating a wedding day from start to finish
- Post-processing workflow and editing
- Posing techniques and using tricks to work with various physical traits
- Going above and beyond helping your couple and guests
- Ceremony structures and etiquette for many wedding types