AWARENESS IS OVERRATED

This is a book about marketing that's meant to be provocative enough to start a conversation. You don't have to agree, you just have to be interested enough to consider another point of view and a fresh perspective on old marketing concepts.

This is a book about marketing that's meant to be provocative enough to start a conversation. You don't have to agree, you just have to be interested enough to consider another point of view and a fresh perspective on old marketing concepts.

Amy Colbourn is a marketing executive and brand strategist who has spent a career in advertising working for a some of the hardest working independent brand marketing and advertising agencies from Philadelphia to Phoenix. A Delaware native, Amy attended the University of Northern Colorado in Greeley where she earned a BA degree in Journalism and Mass Communications — with an Emphasis in Advertising. She possesses a passion for marketing, a tenacity to challenge the status quo and a desire to do great work.