Asleep at the Wheel

In this book, an aspirational young guitar player turned sound industry business leader reveals the underlying forces that propelled both his sound company's efforts from its base in the Pacific Northwest, and his personal journey to not just "get satisfaction," but to find purpose in life. Dave Cutter did not just skate on the surface of the entertainment industry and the sound business that he came to understand so well. He moved deeply into, and beyond them. Eventually he undertook an even more intensely personal and spiritual journey to better understand himself and his deeper, underlying motivations.

Are you curious about how to achieve satisfaction in life, but don't know where to start? Look no further than Asleep at the Wheel: a book that offers real insight into the industry and sound business of entertainment. Written by Dave Cutter, an aspirational young guitar player turned sound industry business leader, this book lays out many of the underlying forces and motivations within the entertainment industry—and beyond! Through personal experiences and insights, Cutter helps readers develop a better understanding of what it takes to not just get satisfaction in life, but also find greater purpose. With engaging stories that provide real-life examples of these concepts, Asleep at the Wheel is your ticket to achieving true fulfillment. Don't miss out on this essential read for both aspiring and experienced entrepreneurs alike; pick up your copy today!

Oh, by the way it’s an 8.5” by 11” full color (over 300 images/photographs) hardcover coffee table book. 

In the 1960's & 1970's the growing need for reliable concert sound systems and capable regional rental companies to supply them led to the establishment of hundreds of new entrepreneurial companies nationwide. Some survived, but most did not. Some were more competent than others. Dave Cutter's Sundown Sound was one that thrived, due in no small part to Dave's driving ambition, creative spirit and the practical approach he took as its owner and founder.