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Book Image Not Available
Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Advertising & Promotion
  • Language:English
  • Pages:478
  • eBook ISBN:9781300777908

Appvertising - How Apps Are Changing The World

by Stephen Molloy

Book Image Not Available
Overview
Appvertising™ is the 350 page non-fiction, advertising, marketing and technology book. Which features: * The history and impact of Apps, * The war between Google and Android * The success story behind the Apple iPhone . * How millions are being made by App developers. * Why Facebook paid a $1,000,000,000 for Instagram? * And Kodak [inventors of the digital camera] now face bankruptcy
Description
The small square on your phone is changing the world we live in. Senior directors at Disney [Bart Decrem], Saatchi & Saatchi [Tom Eslinger], and more, agree. Which is why they and experts from their industry have contributed to ‘Appvertising™ How apps are changing the world’. Appvertising™ is the 350 page non-fiction, advertising, marketing and technology book. Which features: * The history and impact of Apps, * The war between Google and Android * The success story behind the Apple iPhone . * How millions are being made by App developers. * Why Facebook paid a $1,000,000,000 for Instagram? * And Kodak [inventors of the digital camera] now face bankruptcy Interest in these subjects inspired book buyers to make ‘Steve Jobs’ the best selling non-fiction book of 2011. Sentiment echoed by Facebook’s, Mark Zuckerberg who stated that, ‘mobile apps are their top priority’. The App Store has over 500 million active accounts, with over 20 billion apps downloaded in 2012 alone. With 6 billion cell phone users, Appvertising has broad appeal. It explains why our future is being shaped by the technology we hold in our hands.
About the author
One of the leading authorities in digital and mobile apps for some of the top global companies, Stephen Molloy spends much of his year recruiting the best and brightest from all over the world to achieve the highest standard for his clients. Stephen is proud to have led the development of more apps than any other advertising agency in Australia. He’s worked on apps for for iPhones, iPads Androids and Microsoft Window devices. He currently works closely with Rip Curl International to develop all their apps including “Rip Curl Live Events” which stream their surfing competitions via mobile and their surfing game “Live The Search Surfing Game” one of the most popular sports games on the AppStore. Outside of app development Stephen runs a popular business radio program featuring entrepreneurial success stories such as Brad Sugars (Entrepreneur), Vince Frost (Frost Design), Michael E Gerber (Best Selling Author of E-Myth), Siimon Reynolds (The Fortune Institute), Justin Herald (Attitude Inc & Motivational Speaker), Suzi Dafnis (Panelist - Dragons' Den TV Show) and Ben Nott (Partner, Droga5). He’s also the founder of one of the most successful marketing blogs called The Inspiration Room™ which consistently receives over 300,000 Absolute uniques a month. The Inspiration Room currently sponsors the CLIO Awards 2013 in New York City and the D&AD Awards in London.
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