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Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Public Relations
  • Language:English
  • Pages:134
  • Format:Paperback
  • Paperback ISBN:9781667816760

An Agency Life

by Scott Janzen

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Overview
An Agency Life is a humorous inside look at public relations agencies, from the perspective of Scott Janzen, a 40-year veteran of national, regional and local PR firms. He provides readers with insights on programs that succeeded, and those which failed miserably.
Description
An Agency Life is a humorous inside look at public relations agencies, from the perspective of Scott Janzen, a 40-year veteran of national, regional and local PR firms. He provides readers with insights on programs that succeeded, and those which failed miserably. Past clients have included Holland America Line, Washington's Lottery, YMCA of Greater Seattle, 7-Eleven, Nalley's Fine Foods, McDonald's, REI, Eddie Bauer, Dell, JC Penney, Morton Salt, Beck's Beer, Stockpot Soups, Renaissance Hotels, Old Navy, Aegis Living, Pep Boys, Massage Envy and Nintendo, among others. Most recently he was director of communications at Trupanion, a leading provider of medical insurance for pets in North America.
About the author
Scott Janzen has provided senior level experience in public relations for 300+ companies in almost every product/service category, including leadership roles at some of Seattle's largest advertising and public relations agencies. Past clients have included Holland America Line, Washington's Lottery, YMCA of Greater Seattle, 7-Eleven, Nalley's Fine Foods, McDonald's, REI, Eddie Bauer, Dell, JC Penney, Morton Salt, Beck's Beer, Stockpot Soups, Renaissance Hotels, Old Navy, Aegis Living, Pep Boys, Massage Envy and Nintendo, among others. Most recently he was director of communications at Trupanion, a leading provider of medical insurance for pets in North America.
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