Research online, buy offline behavior is on the rise. In fact, 82% of smartphone users conduct online research on their phones before making purchases in a store. The way your business looks online is literally attracting or deterring potential customers every single day. This book outlines the proven strategies used by over 1,500 retail stores just like you to improve their online presence and increase sales. These strategies are built for small business owners so the advice is affordable, practical and relevant. The author takes you on a step by step journey through the six key pillars of your online presence. You will discover powerful best practices to improve your website, social media, email marketing, online reviews, local SEO and paid advertising efforts. Discover the powerful six pillar web presence that is guaranteed to help you grow your business.

Research online, buy offline behavior is on the rise. In fact, 82% of smartphone users conduct online research on their phones before making purchases in a store. The way your business looks online is literally attracting or deterring potential customers every single day. This book outlines the proven strategies used by over 1,500 retail stores just like you to improve their online presence and increase sales. These strategies are built for small business owners so the advice is affordable, practical and relevant. The author takes you on a step by step journey through the six key pillars of your online presence. You will discover powerful best practices to improve your website, social media, email marketing, online reviews, local SEO and paid advertising efforts. Discover the powerful six pillar web presence that is guaranteed to help you grow your business.

Keegan Edwards is the President and CEO of New Media Retailer, the award-winning digital marketing solutions provider for independent retailers. Over the past 12 years, he has helped thousands of small business owners create winning marketing strategies. A native of upstate New York, he currently resides in Raleigh with his wife and daughter.