About the author
David Young has 25 years of experience in Marketing Modeling applied to Marketing Mix Modeling, Choice Modeling, Market Segmentation, Propensity Models, etc. He currently works as a Senior Group Director at Neustar in McLean, VA managing a team of 10 modelers whom optimize about 2 billion dollars of annual advertising dollars across multiple, often multinational clients. A native of the USA, he also lived in Madrid, Spain for ten years and speaks Spanish passably well. He's an invited speaker at various Marketing Analytics and Data Science venues.