Your personal brand refers to how others perceive you. It is the expertise, experience, reputation, and personality that defines you. It can be a combination of how the media depicts you, the idea people get from the information they find about you in-person, online, or from those who you have associated with in real life. In this must-read guide, you will learn the need-to-know information to use your personal branding to differentiate yourself from others.
Throughout this book, you'll learn how to optimize your personal brand so that you can succeed personally and professionally. The knowledge and insight in this book will help you highlight your strengths and passions. As you grow your personal brand, you establish a foundation for others to know you better. People have much higher trust in those they feel they know – even public people they have never personally met. You are in control of your life, so get ready to learn the tools to build a personal brand that ensures people see you in a way that you want them to, instead of in some arbitrary and possibly detrimental way. This is a must-read for anyone regardless of their profession, background, and interests. It's time for others to see you the same way that you see yourself!