Who You You Think You Are?

Your personal brand refers to how others perceive you. It is the expertise, experience, reputation, and personality that defines you. It can be a combination of how the media depicts you, the idea people get from the information they find about you in-person, online, or from those who you have associated with in real life. In this must-read guide, you will learn the need-to-know information to use your personal branding to differentiate yourself from others.

Your personal brand refers to how others perceive you. It is the expertise, experience, reputation, and personality that defines you. It can be a combination of how the media depicts you, the idea people get from the information they find about you in-person, online, or from those who you have associated with in real life. In this must-read guide, you will learn the need-to-know information to use your personal branding to differentiate yourself from others. Throughout this book, you'll learn how to optimize your personal brand so that you can succeed personally and professionally. The knowledge and insight in this book will help you highlight your strengths and passions. As you grow your personal brand, you establish a foundation for others to know you better. People have much higher trust in those they feel they know – even public people they have never personally met. You are in control of your life, so get ready to learn the tools to build a personal brand that ensures people see you in a way that you want them to, instead of in some arbitrary and possibly detrimental way. This is a must-read for anyone regardless of their profession, background, and interests. It's time for others to see you the same way that you see yourself!

A recovering Entrepreneurial Junkie and Solopreneur Cheerleader. Cliff Moore believes the micro-businesses comprised of family-owned establishments are still an American Dream and the backbone of the community they serve. He started working at the age of 12, delivering newspapers. His paper route started with 18 subscribers, and in two years, he had over 100 subscribers on that same route. At the age of 14, Cliff started working in restaurants washing pots and pans. When he turned 18, he entered the United States Army and was a Food Service Specialist. Upon completing his Tour of Duty, Cliff worked and owned restaurants for 50 years, learning from some of the best and worst in the industry. Cliff also ventured into other businesses during that period while operating restaurants. His resume includes owning a Yarn Shop, a Print Shop, a Publishing Company with our monthly newspaper and magazine, a Social Media and Public Relations Company, and a Mobile Retail Shop. Cliff had the opportunity to volunteer for several Community Organizations and Non-Profit Boards. He believes that a business needs to be involved in the community it serves. His experiences run deep through many industries, and he has learned to surround himself with good people and understand people are your greatest asset in any business.