What I've Learned from Attending Over 35 Indy 500's

Every May, thousands descend upon the Indianapolis Motor Speedway to watch and be part of the "Greatest Spectacle in Racing", the Indy 500. Millions more watch on television from around the world. All know that Indy is the biggest single day sporting event in the world, but what many do not know is that it is also a college and an institution of higher learning. For just one day a year, by attending this event, you can get a lifetime of knowledge that will take the average student years to acquire. Every year you see some of the wealthiest people from around the world bring their multi-million-dollar race teams and drivers to the track and battle it out. Sponsored by some of the world's richest companies, these Titians of business and sport duke it out for their share of the richest purse in all of racing ($13.2 million in 2017 - Winners share, at least $2.5 million). If you pay attention as the biggest of big in business do their battle, you can and will learn life and business lessons that can and will change your life forever. Now, for the first time anywhere, Author Jeff Cowan will show you exactly how to get a lifetime of learning from watching The Indy 500. In this book you will find strategies he has learned from some of the most successful business men and women regarding sales, motivation, leadership, management and life in general. Lessons any and all can and will benefit from. Be prepared to laugh, cry and most importantly, learn. The Indy 500 is more than just a great race that happens once a year. It is also the best one-day college anyone can attend.

I am a motivational speaker, sales trainer, and author. Over time, I have found myself telling stories about my experiences at the Indy 500. I would tell a story about something that I witnessed or experienced and then, I would explain how a lesson of some sort or another, was learned by that experience. For years people have encouraged me to share these stories and their many lessons in a book. So, after attending over 35 Indy 500's and well over 200 Indy car races, I am ready to share these stories. As I do, I hope you enjoy the stories, but more importantly, I hope you can learn from them, as I have. My experiences have taught me about sales, motivation, leadership, management, and life in general. These great races, the drivers, the team owners, the track itself, and the many support players have helped me shape the successful personal and business life that I so enjoy today. I think if Carl Fisher and the original founders were alive today, they would be proud to see how so many millions are entertained by this great event. I also like to think that they may be more than a little amused to discover that a goofball like me has not only been entertained, but has been taught life and business lessons that have, in great ways, shaped who I am. Whether you are a big fan, small fan, or not a fan at all of the Indianapolis 500, it makes little difference. This book will be of value to you. The lessons shared and taught here are lessons that are timeless and highly valuable for anyone at any age. I love talking about this event to anyone who will listen. I love sharing stories. As a matter of fact, you can rest assured, that should we ever meet, I will be more than willing to hear anything you have to say about Indy. Just don't do it on race day. Don't try to talk to me from two hours prior to the start of the race until two hours after it is run. It's my day. As a matter of fact, I had only one condition when I got married - don't die, have a baby, graduate, plan a wedding, or do anything else on race day, if you want me to attend because I am going to be at the Indy 500. I am very selfish on that one day, each year. I work hard and I am a giving person. But on race day, it's family time. It's friend time. It's party time. It's time to be entertained. It's time to watch the world's best defy death and it's time for me to learn something about life, business and ultimately, myself. Ladies and Gentlemen! Start your engines! Start living life and let's start learning!

Jeff Cowan is a motivational keynote speaker, sales training instructor, author, and business owner with over 40 years of experience in sales and training. He has been recognized on CBS, NBC, ABC, and FOX networks as an industry leader for his expert training, speaking, and highly effective coaching platforms. When he isn't hard at work, Jeff enjoys time with family and grandchildren.