About We Are Buyers. You Are Sellers. You’re Busted.
In the U.S., our long-simmering customer anger at sellers is now merging with employee and citizen/voter resentments over how we’re treated by business. All these negative thoughts and emotions are forming one steaming pool of discontent that’s rising exponentially, begging the question: Are we ready for what comes next? Author and longtime student of customer behavior Dick Lee poses this and other important questions about looming civil unrest in America in his controversial new book.
Although an exponentially growing number of us are ready to “blow,” allowing our pent-up anger and rage to escape, few in business or government worry about the consequences. Corporations in particular are supremely confident they can keep a lid on us. But a growing number of notables including former National Security Adviser Zbigniew Brzezinski, Harvard Economist Kenneth Rogoff, financier and investor Nick Hanauer and author and economist Thomas Piketty agree that unchecked income inequality in the U.S has the power to unleash repressed citizen discontent, leading to civil unrest. In fact, financier, .1% member and original Amazon.com investor Hanauer ups the ante: You show me a highly unequal society, and I will show you a police state. Or an uprising…It’s not if, it’s when.
In his book, Lee tracks the slow but steady development of the animosities we now hold towards business, but he does so first through customer eyes and then from worker and voter perspectives. Reminiscent of Studs Terkel, Lee finds reality in the hearts, minds and faces of ordinary people–rather than the powerful or influential. He gives these everyday Americans a chance to speak their minds, and much of what they say should deeply disturb business and government leaders both.
Although the content is heavy and serious, Lee has written We Are Buyers in his customary “stream of sarcasm” style that will keep smiles on reader faces and may require a few “laugh breaks” along the way. But the book’s warning could not be clearer: business and government must start without delay reversing the damage done to our citizens, our economy and our democracy. Otherwise, history will prove right those who see domestic clashes on the horizon. Life in the U.S. could take an ugly turn.
This is Lee’s fourth book, including the industry best seller, The Customer Relationship Management Survival Guide. He also contributes to many web and print journals. Lee holds a BA from Reed College and an MBA from Suffolk University.