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Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Marketing / General
  • Language:English
  • Pages:224
  • eBook ISBN:9781590792841

We

The Ideal Customer Relationship

by Steve Yastrow

Book Image Not Available Book Image Not Available
Overview
In this fresh, original book, Steve Yastrow turns conventional sales and marketing on its head by showing what really motivates your customers: A strong relationship with your business. Both a manifesto and how-to guide, We: The Ideal Customer Relationship will change the way you interact with customers.and change the way your customers think about you.
Description
In this fresh, original book, Steve Yastrow turns conventional sales and marketing on its head by showing what really motivates your customers: A strong relationship with your business. Both a manifesto and how-to guide, We: The Ideal Customer Relationship will change the way you interact with customers.and change the way your customers think about you.
About the author
Steve Yastrow is the author of three books, Ditch the Pitch, We: The Ideal Customer Relationship and Brand Harmony. Management guru Tom Peters said, 'When Steve Yastrow writes, I pay close attention,' and called Brand Harmony 'compelling and powerful,' and We a 'superb book.' Steve's passion is creating revolutionary marketing systems that yield major profit breakthroughs. As a consultant, speaker and writer he challenges his clients, audiences and readers to reinvent the way they look at marketing, offering clear action steps to improve business performance through stronger customer relationships. The concepts behind Steve's ideas were developed in the 'real world' through his work as president of Yastrow Marketing, a consulting firm which has served such clients as McDonald's Corporation, The Tom Peters Company, Kimpton Hotels, the Cayman Islands Department of Tourism, Agilent Technologies, Jenny Craig International, Great Clips for Hair, Cold Stone Creamery, Wyndham Hotels & Resorts, Viacord and many other organizations. Steve was previously vice-president of resort marketing for Hyatt Hotels & Resorts. He is also brand editor for tompeters.com, where he is a regular writer and contributor. He earned an MBA from the J.L. Kellogg School of Management at Northwestern University, and a B.A. from Indiana University. Home is Deerfield, IL, where Steve lives with his wife Arna and three kids, Nurit, Levi & Noah.

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