The Qualified Sales Leader

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at five public software companies, this is a powerful book that helps optimize sales and business performance.

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at five public software companies, this is a powerful book that helps optimize sales and business performance. The learnings in "The Qualified Sales Leader" will help you and your sales team sell more, make more money, and grow your career in enterprise sales. This is a practical sales leadership book that offers solutions to common place problems. Far too few sales leaders align skillsets with account complexity. Most reps can't find a champion to help them control the process. Top sales leaders face problems like this every day, and they will find the answers to these issues and more in "The Qualified Sales Leader".

John is widely recognized as the only person having been the CRO (Chief Revenue Officer) at five public, enterprise software companies, PTC, Geo-Tel, Ariba, BladeLogic and BMC. John's expertise was formulated as a pre-IPO member of 4 of the 5 companies listed above. Today, John is a board member at public software companies Snowflake, MongoDB and private, pre-IPO companies Lacework, Sigma, Cybereason and Observe. In the past, John has been a board member or executive consultant to: Hubspot, Glass Door AppDynamics and Sprinklr.