The New Small

In The New Small, you'll discover how some amazing small businesses creatively and intelligently use technology to: Reach new customers Reduce costs Increase internal collaboration and communication Create flexible work environments Rife with profiles from a wide variety of industries, The New Small offers pragmatic advice and lessons about how small businesses are harnessing the power of emerging technologies. It's a must-read for small business owners-and those thinking about starting their own shops.

A small seafood restaurant attracts new customers with virtually no marketing budget. An iPad case manufacturer generates more than $1M in revenue in four months with only four employees. A voiceover company is able to connect thousands of artists with opportunities, all without expensive hardware and software. A law firm increases access to key information while dramatically reducing technology-related costs and risks. And these four companies are hardly unique. A new breed of small businesses is using Software as a Service (SaaS), free and open source software, social media and networks, mobility, cloud computing, and other emerging technologies to do things simply not possible even five years ago. In The New Small, you'll discover how these companies creatively and intelligently use technology to: * Reach new customers * Reduce costs * Increase internal collaboration and communication * Create flexible work environments Rife with profiles from a wide variety of industries, The New Small offers pragmatic advice and lessons about how small businesses are harnessing the power of emerging technologies. It's a must-read for small business owners-and those thinking about starting their own shops.

Phil Simon is a frequent keynote speaker, recognized technology authority, and and college professor-for-hire. He is the award-winning author of ten books, most recently Slack For Dummies and Zoom For Dummies. He consults organizations on matters related to communications, strategy, data, and technology. His contributions have appeared in The Harvard Business Review, The New York Times, and many other sites.