The Magic Branch

This book is intended for the "iGeneration" families who find that raising kids in this era of electronic devices presents parenting and child development challenges.

This book is intended for the "iGeneration" families who find that raising kids in this era of electronic devices presents parenting and child development challenges. It's important for kids to learn how to preoccupy themselves creatively. While the targeted use of electronic devices is acceptable (DJ'ing, athletic drills and exercises, academic research, etc.) and often encouraged, the mindless staring at the screen is a complete waste of time.​ This book accompanied by fun visuals is designed to help the kids grasp the concept and better understand the benefits of the creative play.