Why a loyalty Programme for your business now?
Customers are fickle. They're forgetful. They're easily swayed with the wind or attracted to the newest, shiniest business on the block. There's one key strategy however, that'll circumvent all that jostling and jockeying;
. . . having loyal customers!
There's a huge shift in the marketplace when it comes to business profitability. And that profitability shift is steeped inside the world of your customer, based on how strong, engaged and interactive their relationship and affinity to your business is.
Measuring "Customer satisfaction" levels isn't an adequate yardstick that will accurately give you the answer to "How's business?"
You'd most likely prefer to know how many customers are happily patronising your business, how many years they're staying with you and, how much money they have spent on a cumulative basis.
So how do you get to that point, how do you get to a point that a customer is ecstatic, overjoyed and thrilled with associating with your pub or restaurant?
And please note, "ecstatic", "overjoyed" and "thrilled" are completely different experiences than merely being satisfied! There's no breath-taking story to pass on to others if we're simply "satisfied" or if the communication or services were "okay".
Ecstatic, thrilled and overjoyed customers will do more for your business growth and profitability than any other marketing or advertising promotion you can ever roll out.