The greatest challenge businesses all over the world are facing right now is not to achieve success. We all know of individuals, groups, and organizations who have achieved amazing success just since the turn of the century back in 2000. However, many times these people achieved incredible results only to fall way, way back down. The greatest business challenge isn't to achieve success. The greatest challenge is to achieve success and to sustain that success over the long term. The Business Leader's Impact: five critical drivers of sustainable profitable growth by Dan Coughlin gives practical advice on how business leaders can help their organizations gain and maintain a competitive advantage that drives sustainable profitable growth. The five critical business drivers highlighted in this book are leadership, teamwork, execution, innovation, and branding. Coughlin's advice is based on more than 2,100 Executive Coaching sessions and more than 3,000 hours of on-site coaching and observation with senior-level executives and entrepreneurs. As an executive coach, keynote speaker, seminar leader, and leadership consultant, Dan Coughlin's clients include McDonald's, Marriott, Coca-Cola, GE, Toyota, RE/MAX, Anheuser-Busch InBev, Cardinal Health, Prudential, St. Louis Cardinals, Shell, BJC Healthcare, Kiewit Construction, and Boeing. He has worked with more than 200 organizations in over 40 different industries.