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Book Image Not Available
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The Agile Web
A Challenge to Re-Examine the Methods and Processes Used to Plan, Enhance, and Optimize Websites
by Greg Kihlström View author's profile page

Overview


By tracing the history of software development back to its beginning, this book forces a re-examination of the website design, development and optimization approach that many organizations take for granted. Building upon agile software development and agile marketing practices that are still evolving, author and agency founder Greg Kihlström walks the reader through new ways to look at the way we treat websites, and plan for their redesign and optimization. The life of a website becomes a marathon with incremental improvements over time, instead of a sprint that ends when a new website is created to replace the previous one. Kihlström builds on his experience designing and marketing interactive experiences for top brands, and running an agency since the early 2000s and provides a unique vision for how marketers can create websites that continue to grow in sophistication and effectiveness over time without the need for a continual process of redesigns. This book is aimed at the marketer who wants to create the most effective website possible, and is willing to take a fresh look at how they approach their organization’s online presence.
Read more

Description


By tracing the history of software development back to its beginning, this book forces a re-examination of the website design, development and optimization approach that many organizations take for granted. Building upon agile software development and agile marketing practices that are still evolving, author and agency founder Greg Kihlström walks the reader through new ways to look at the way we treat websites, and plan for their redesign and optimization. The life of a website becomes a marathon with incremental improvements over time, instead of a sprint that ends when a new website is created to replace the previous one. Kihlström builds on his experience designing and marketing interactive experiences for top brands, and running an agency since the early 2000s and provides a unique vision for how marketers can create websites that continue to grow in sophistication and effectiveness over time without the need for a continual process of redesigns. This book is aimed at the marketer who wants to create the most effective website possible, and is willing to take a fresh look at how they approach their organization’s online presence.
Read more

About the author


Greg is founder and CEO at Carousel30, an award-winning strategic digital agency who has worked with top brands, including AARP, Ben & Jerry's, Geico, MTV, Starbucks, The Nature Conservancy, Toyota and United Nations. In his work across several industries and both large and small organizations, he has been instrumental in creating web presences and online brands since the early days of the Web. He is Immediate Past President of the Board of Directors of the AAFDC and currently serves on the Advisory Board of the Trust for the George Washington Memorial Parkway He has served on the National Board of Directors of the American Advertising Federation (AAF) as well as the Trust for the National Mall’s Marketing Advisory Board, AIGA DC’s Board of Directors, and the International Academy of Visual Arts (AIVA). He is also a regular contributing writer to iMedia Connection, Social Media Today and Capitol Communicator, and frequently contributes to other industry publications such as The Washington Post, Advertising Age, and others. He’s spoken at industry events around the world including Internet Week New York, Internet Summit, EventTech, SMX Social Media, Social Media Week and Mid Atlantic Marketing Summit among others. He has also guest lectured at several schools including Georgetown University, American University, Howard University, and Virginia Tech.
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Book details

Genre:BUSINESS & ECONOMICS

Subgenre:Marketing / General

Language:English

Pages:100

Format:Paperback

eBook ISBN:9781483579085


Overview


By tracing the history of software development back to its beginning, this book forces a re-examination of the website design, development and optimization approach that many organizations take for granted. Building upon agile software development and agile marketing practices that are still evolving, author and agency founder Greg Kihlström walks the reader through new ways to look at the way we treat websites, and plan for their redesign and optimization. The life of a website becomes a marathon with incremental improvements over time, instead of a sprint that ends when a new website is created to replace the previous one. Kihlström builds on his experience designing and marketing interactive experiences for top brands, and running an agency since the early 2000s and provides a unique vision for how marketers can create websites that continue to grow in sophistication and effectiveness over time without the need for a continual process of redesigns. This book is aimed at the marketer who wants to create the most effective website possible, and is willing to take a fresh look at how they approach their organization’s online presence.

Read more

Description


By tracing the history of software development back to its beginning, this book forces a re-examination of the website design, development and optimization approach that many organizations take for granted. Building upon agile software development and agile marketing practices that are still evolving, author and agency founder Greg Kihlström walks the reader through new ways to look at the way we treat websites, and plan for their redesign and optimization. The life of a website becomes a marathon with incremental improvements over time, instead of a sprint that ends when a new website is created to replace the previous one. Kihlström builds on his experience designing and marketing interactive experiences for top brands, and running an agency since the early 2000s and provides a unique vision for how marketers can create websites that continue to grow in sophistication and effectiveness over time without the need for a continual process of redesigns. This book is aimed at the marketer who wants to create the most effective website possible, and is willing to take a fresh look at how they approach their organization’s online presence.

Read more

About the author


Greg is founder and CEO at Carousel30, an award-winning strategic digital agency who has worked with top brands, including AARP, Ben & Jerry's, Geico, MTV, Starbucks, The Nature Conservancy, Toyota and United Nations. In his work across several industries and both large and small organizations, he has been instrumental in creating web presences and online brands since the early days of the Web. He is Immediate Past President of the Board of Directors of the AAFDC and currently serves on the Advisory Board of the Trust for the George Washington Memorial Parkway He has served on the National Board of Directors of the American Advertising Federation (AAF) as well as the Trust for the National Mall’s Marketing Advisory Board, AIGA DC’s Board of Directors, and the International Academy of Visual Arts (AIVA). He is also a regular contributing writer to iMedia Connection, Social Media Today and Capitol Communicator, and frequently contributes to other industry publications such as The Washington Post, Advertising Age, and others. He’s spoken at industry events around the world including Internet Week New York, Internet Summit, EventTech, SMX Social Media, Social Media Week and Mid Atlantic Marketing Summit among others. He has also guest lectured at several schools including Georgetown University, American University, Howard University, and Virginia Tech.
Read more

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