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Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Strategic Planning
  • Language:English
  • Pages:270
  • Format:Paperback
  • Paperback ISBN:9781543962956

Strategy in the Digital Age

How to Disrupt or Respond to Disruptors

by Cissoko Mamady View author's profile page

Overview
In this book, Strategy in the Digital Age: How to Disrupt or Respond to Disruptors, you will master the game-changing strategies it takes to win through practical frameworks (models) and techniques for managers, CEOs, leaders, MBAs, executives, consultants, and startups. Incumbents will discover the powerful tools and techniques to win by beating upstart disruptors at their own game. Startups will learn how to disrupt a digital platform leader in our networked world. Organizations will discover how to win and what is hindering their digital transformation across industries such as banking, health care, and retail as shown with case studies. Indeed, in today's dangerous and unpredictable geopolitical environment, where trade war is becoming the new normal, businesses' fates increasingly depend on just one tweet from a president, nonmarket forces such as activists, NGOs, and EU General Data Protection Regulations, and Europe Second Payments Directive (PSD2) can create winners and losers across industries such as banking overnight--CEOs and other business leaders need a new dynamic formula to win. Market strategy alone as taught in many business schools is no longer enough; firms need to scale agility regarding what they can control at the firm level and build dynamic scenario planning for our volatile, uncertain, ambiguous, and complex (VUCA) world.
Description
In this comprehensive playbook, Strategy in the Digital Age: How to Disrupt or Respond to Disruptors, boards, CEOs, business leaders, executives, MBAs, consultants, incumbents, and startups will master the game-changing strategies for winning through rare insights, practical strategy and disruption frameworks -- such as "The Disruption Barometer for Strategic Responses" and "The Strategy Equation." · Incumbents will discover the powerful tools for beating disruptors and challengers at their own game while building the agile, digital, and analytics capabilities to deliver the sought-after customer experiences to become future-ready. · Startups and challengers will learn how to upend an industry leader in our networked world through our systematic framework "The 5-Step Model to Disrupting a Digital Platform Leader." · Companies will discover the time-tested approaches to be digital-first firms while discovering the pitfalls and roadblocks hindering their digital transformation across industries such as banking, health care, and retail through several case studies spanning industries, countries, and continents. · Fintechs (mobile banking and payment firms, etc.) will learn the key insights to disrupt the financial industry verticals and win in an increasingly fragmented landscape. Banks will discover what they need to respond to the emerging challengers wanting to eat their lunch. · Key players across the health care ecosystems will deepen their understanding of the disruptive forces and what strategies they need to thrive rather than survive in the emerging yet competitive digital health care across the globe. · Business leaders will master how to build a winning culture for the digital age to execute their strategies through case studies of Amazon and SoftBank. In addition, they will discover several data-driven models for aligning their culture to their strategies. · Indeed, in today's dangerous and unpredictable geopolitical environment, where trade war is becoming the new normal, businesses' fates increasingly depend on just one tweet from a president, nonmarket forces such as Brexit, activists, and EU General Data Protection Regulations and Europe Second Payments Directive (PSD2) can create winners and losers across industries such as banking overnight -- CEOs and other business leaders need a new dynamic formula to win. Market strategies alone as taught in many business schools are no longer enough; firms need to scale agility regarding what they can control at the firm level and build a dynamic scenario planning for our volatile, uncertain, ambiguous, and complex (VUCA) world. Yet they need nonmarket strategies to deter potential threats from nonmarket actors before they become a full-blown crisis or hamper their organization's competitive edge. We will discuss all at these strategies, techniques, tools, and models in greater detail throughout the book.
About the author

 Cissoko Mamady is the CEO of Cissoko & Company. A Tokyo-based leading management consulting firm that helps Fortune 500 firms win in the digital age. He is one of the most trusted advisors to executives and business leaders in some of the most competitive industries across the globe. With more than 20+ years of experience, his firm has helped more than 2200 firms over the past 10 years. Cissoko & Company has clients over 90 countries across the globe. As one of the world's leading authorities in strategy in the digital age, Cissoko is a sought-after management consultant and speaker for his practical advice that has helped some of the most leading firms across both sides of the Atlantic—to unlock, create, and capture value. Cissoko Mamady holds an MBA from the Graduate School of Management, Globis University, Japan #1 MBA program, and 4 Ivy League credentials. For more information and other strategy insights, please, visit his website: https://www.cissokomamady.com

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