Description
Because people are becoming less influenced by traditional advertising that interrupts them, marketing is shifting to a more permission and connection based model. There is nothing more effective and influential than word of mouth marketing and endorsements from trusted sources. Studies show that 90% of word of mouth marketing is taking place off-line. So, what are the best tools to help strengthen relationships and encourage those conversations? There is no doubt promotional stickers are a powerful force in this quest. Long before there was Facebook, Twitter, and the hundreds of other social media options – people were liking, tagging, pinning, posting and starting conversations off-line with stickers. Though there is limited data and, till now, little written about this overlooked marketing medium, Jeff Nicholson pulls back the curtain in his book and shows how every business and organization can take advantage of promotional stickers in their marketing strategies. Stickers may very well be one of the best marketing values available and it’s time to reveal the secrets and tips that allow you to use this medium to its maximum effect. This book will show you exactly how to put this guerrilla marketing weapon to work for you. Stickers are already being used as a powerful tool for thousands of companies in many different industries. A few powerful examples are highlighted in this book. How powerful can stickers be? Have they tipped political races? Yes. Have they helped build large corporations? Yes. Have they been key in the survival and growth of small businesses? Yes. Has anyone gotten rich with a good sticker idea? Yes. Have stickers saved lives? Well, yes (see page 10 in the book). So, why haven’t you heard more about them and why isn’t there a chapter on promo stickers in every marketing book worth it’s salt? Good question – and one of the reasons this book is long overdue. This book is filled with hidden gems and ideas that can help transform your business? Do your fans and best customers have an easy way to show their support for your organization and encourage word-of-mouth marketing off-line? Have you branded every product and every bit of real estate you control or have access to? This book will help stimulate ideas and maximize the effectiveness of a sticker campaign that starts conversations, strengthens customer relations and helps grow your organization. If you are one of those people who believe stickers are just for kids, just another cheap promo product giveaway, or only used by youth-targeting action sports companies, you will definitely want to “Stick This!”