Selling by Not Selling

This is the story of Jim’s Group, as told by its founder. An account of how a $24 business investment turned into one of the world’s largest franchise chains, with over 3250 Franchisees in four countries and a turnover of $400 million. This is franchising as you’ve never seen it, with unique systems to protect and empower franchisees, and a passion for customer service that has reduced customer complaints to a fraction of their former level. It is also an unusually frank and honest account, showing the human weaknesses and mistakes as well as the successes.

This is the story of Jim’s Group, as told by its founder. An account of how a $24 business investment turned into one of the world’s largest franchise chains, with over 3250 Franchisees in four countries and a turnover of $400 million. This is franchising as you’ve never seen it, with unique systems to protect and empower franchisees, and a passion for customer service that has reduced customer complaints to a fraction of their former level. It is also an unusually frank and honest account, showing the human weaknesses and mistakes as well as the successes.

Jim Penman is the founder and CEO of Jim's Group, Australia's largest franchise network with 35 Divisions covering mowing, cleaning, antennas, test and tag, fencing, computer services, book-keeping and many more. He has a PhD in history and is currently funding a research program into the the epigenetics of social problems.