Selling Real Estate without Selling Your Soul, Volume 1

Whether you've been following Sell with Soul since the early days or if you're just now joining us, the Selling Real Estate without Selling Your Soul Blog-to-Book is a must-have for your real estate library. Volume 1 contains more than 150 blogs written between the years of 2006 and 2009, and Volume 2 (available early 2014) continues with dozens more blogs written from 2010 through the end of 2012.

So, can you really sell real estate…without selling your soul? In a word, YES! Contrary to what you might have learned in the corporate training you received when you first got your license, you can be a successful real estate agent who makes plenty of money and wins lots of awards—without humiliating yourself using pushy, Old-School-Saw-That-Coming-a-Mile-Away closing techniques, incessantly pestering your friends for their business and referrals, or spending three hours a day interrupting strangers in their homes with your unwelcome cold-calls or door-knocks. In other words, without changing who you are or becoming someone you don’t recognize—or even much like! YES. An extraordinary career in real estate—no soul-selling required. (Of course, if using pushy, intelligence-insulting closing techniques, pestering your friends for business or cold-calling sound like fun, knock yourself out, but put this book back on the shelf. It’s of no use to you).

Jennifer Allan Hagedorn was a top producing real estate broker in Denver, Colorado for twelve years before writing her first book, Sell with Soul in 2007. She believes that the secret of success for real estate agents is not in aggressive marketing techniques or hard-core sales pitches, but rather in being competent in one's craft. Competence begets Confidence. And in today's world of increasingly suspicious and ad-weary consumers, having an air of self-assurance and enthusiasm will be far more effective than any slick sales campaign. Jennifer is a regular columnist for several online newsletters and magazines, a member of the RE/MAX Hall of Fame, and one of the industry's most popular bloggers.