Rethink Thinking

Rethink Thinking purpose is to shed light in the auto-pilot we use for problem-solving, most of the times. The book brings 15 discrete methods, that can be used in a variety of situations and tasks. It is structured in three main parts, each one of them with three interconnected sections, closing with a one-pager summarizing each system. The structure is as follows: The first section takes care of presenting the specific method. The second section opens it, including an example. The third and final, explains how to manage it. Let's see them in detail: Section 1: Understanding it Introduction Purpose Description Section 2: Playing with it Steps Output Example Section 3: Controlling it Process management Good for... Avoid when... In summary, the book is about thinking before thinking.

Rethink Thinking purpose is to shed light in the auto-pilot we use for problem-solving, most of the times. The book brings 15 discrete methods, that can be used in a variety of situations and tasks. It is structured in three main parts, each one of them with three interconnected sections, closing with a one-pager summarizing each system. The structure is as follows: The first section takes care of presenting the specific method. The second section opens it, including an example. The third and final, explains how to manage it. Let's see them in detail: Section 1: Understanding it Introduction Purpose Description Section 2: Playing with it Steps Output Example Section 3: Controlling it Process management Good for... Avoid when... In summary, the book is about thinking before thinking.

Born in Buenos Aires, Argentina, and a U.S. citizen since 2001, lives in Houston, Texas, and in Fort Lauderdale, Florida. Worked all his life in advertising, with regional, then global responsibilities, serving major blue chip brands like Kraft, Nivea, SC Johnson, Nestle, Nike, Colgate-Palmolive, Walmart, Samsung, and Fiat-Chrysler among others. He has tour the world capturing consumer insights by having face to face conversations with people in their own homes. At the same time, he was conducting staff training sessions on the subjects of strategy, research, and social studies. Starting in September 2002, he presented in major capitals, his research titled "Urban Nomads." A true pioneering study on what is now the mobile society. All along his journey, that accumulated 6 million miles in American Airlines, the challenge was how to work with so many different cultures, and most importantly, how to make relevant communications to them. Rethink Thinking book was born out of the need to develop fresh ways of thinking; ones that adapt to the many complexities of what is visible, and also non-spoken codes. Currently, the author is researching material for his new project.