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Book details
  • SubGenre:Industrial & Organizational Psychology
  • Language:English
  • Series title:PERSONALITY DNA The Science Of Your Personality
  • Series Number:1
  • Pages:346
  • Format:Hardcover
  • Hardcover ISBN:9781098395179


Discover Your True Personality

by LARRY M. CASH and Carlos Davidovich, M.D.

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"Your Personality DNA is who you are at your deepest core." – Larry M. Cash "To thy own self be true" is good wisdom, but until now there has been no personality theory providing you a comprehensive understanding of "thy self" you must be true to. With the wisdom you will find in these pages, you will gain invaluable insights to make better "high stakes" life decision choices, offering to enhance you "Happiness IQ". When you make a high-stakes life decision based on your true self, you inevitably decide to change your future from the way it would and could have been to the way it will be. To help discover your true self, you will have online access to a sophisticated personality inventory identifying which of 72 Personality types you are and a Summary Personality DNA Reports.

The self-knowledge delivered by the book will be the most accurate and sophisticated revelation of who you are based on the true science of personality assessment. The intent is to emphasize the importance of discovering who you are in fact meant to be as a person (personality), and this knowledge is built into you from birth. Understanding the psychological benefits of discovering your "true you" personality type, as well as the forces that work against you from living and expressing your "true you" personality type, and the resulting consequences, can enhance your resolve to be the person you are meant to be. You will be able to live your life with greater self-regard for your innate talents, guaranteed by nature itself. Foremost, the book is based on a never before presented and scientifically sound psychometric and statistically complex modelling. The Personality DNA Inventory is based on the same scientific model as the periodic table in chemistry which has 96 natural elements), while the Personality DNA Inventory measures a full 85 statistically independent personality traits. To help discover your true self, you will have the opportunity to complete a sophisticated personality inventory identifying which of 12 basic primary personality types and 60 'hybrid' Personality types you could be and a Summary Personality DNA Reports.

About the author

Larry Cash He is the Founder of the Successfinder, Inc. assessment ( His consulting practice has included work with Fortune 500 corporations including, IBM's Global Executive Development Centre in NY, Honda, Procter & Gamble and Pfizer, Pharmaceuticals. Larry taught for 5 years as an adjunct professor in the University of Toronto's Applied Psychology Dept., Adult Education Dept. and Faculty of Education, where he taught graduate courses in theories of counseling & psychotherapy.

Carlos Davidovich, M.D. Carlos is an executive leadership coach, supporting corporate executives on an international scale. He has held international leadership roles with Hoffmann-La Roche and Pharmacia/Pfizer. Originally educated as a medical doctor, he is a professor of Neuro-management in the MBA program at the University of New York in Prague, and a thought leader with the Harvard Medical school affiliate Institute of Coaching. 

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