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Book details
  • SubGenre:Assessment, Testing & Measurement
  • Language:English
  • Series title:Personality DNA The Science Of Your Personality
  • Series Number:2
  • Pages:346
  • Format:Paperback

Personality DNA

Discover Your True Personality

by Larry M. Cash and Carlos Davidovich M.D.

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Your Personality DNA is who you are at your deepest core. "To thy own self be true" is good wisdom, but until now there has been no personality theory providing you a comprehensive understanding of "thy self" you must be true to. With the wisdom you will find in these pages, you will gain invaluable insights to make better "high stakes" life decision choices, offering to enhance you "Happiness IQ". When you make a high-stakes life decision based on your true self, you inevitably decide to change your future from the way it would and could have been to the way it will be.

The book's ground-breaking, revelatory research offers to change our theoretical paradigm for understanding human personality. It identified 12 distinct personality types, previously considered impossible. The findings are based on unprecedented research, millions of statistical data points and supported by up-to-dated genetic research connecting personality and DNA research (to be presented in book 2).

About the author

Larry Cash He is the Founder of the Successfinder, Inc. assessment ( His consulting practice has included work with Fortune 500 corporations including, IBM's Global Executive Development Centre in NY, Honda, Procter & Gamble and Pfizer, Pharmaceuticals. Larry taught for 5 years as an adjunct professor in the University of Toronto's Applied Psychology Dept., Adult Education Dept. and Faculty of Education, where he taught graduate courses in theories of counseling & psychotherapy.

Carlos Davidovich, M.D. Carlos is an executive leadership coach, supporting corporate executives on an international scale. Originally educated as a medical doctor, he held executive leadership roles  with Hoffmann-La Roche and Pharmacia/Pfizer. He is a professor of Neuro-management in the MBA program at the University of New York in Prague, and a thought leader with the Harvard Medical school affiliate Institute of Coaching. 

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