Niche, Please!

TikTok, YouTube, Facebook, Instagram. These words are enough to strike fear in the heart of any established business owner over thirty-five. But there's good news for entrepreneurs overwhelmed by social trends in digital media: you don't have to be an expert in every platform, change your business model, or hire a marketing intern. But this doesn't mean your work is done. You've already conquered the enormous challenge of building a successful company or small business. Now, it's time to find your niche and own it. In Niche, Please!, Skyler Irvine shows you how to adapt your marketing strategy, meaningfully connect with your customers, and focus on the platform that drives results. Technology may have changed, but your story hasn't. This book will show you how to build a lasting brand that survives downturns, capitalizes on opportunity, and thrives throughout change.

TikTok, YouTube, Facebook, Instagram. These words are enough to strike fear in the heart of any established business owner over thirty-five. But there's good news for entrepreneurs overwhelmed by social trends in digital media: you don't have to be an expert in every platform, change your business model, or hire a marketing intern. But this doesn't mean your work is done. You've already conquered the enormous challenge of building a successful company or small business. Now, it's time to find your niche and own it. In Niche, Please!, Skyler Irvine shows you how to adapt your marketing strategy, meaningfully connect with your customers, and focus on the platform that drives results. Technology may have changed, but your story hasn't. This book will show you how to build a lasting brand that survives downturns, capitalizes on opportunity, and thrives throughout change.

Skyler Irvine is the founder and CEO of RenzlerMedia, a digital production company that helps entrepreneurs and small businesses tell their unique stories and support their brands with technology and social media. He believes everyone has their own path to success, one based on distinctive ideas and interests that separate every good entrepreneur from their competition. According to Skyler, pursuing our interests allows us to turn our ideas into money and erase the line between work and play. Skyler graduated from the University of California, Santa Barbara, with a degree in global studies and international relations. He lives in Phoenix, Arizona, with his wife and three kids.