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Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Entrepreneurship
  • Language:English
  • Pages:242
  • Format:Paperback
  • eBook ISBN:9781543995596
  • Paperback ISBN:9781543995589

Living The Golden Rule

by Bruce Moon View author's profile page

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Overview

This book profiles Golden Rule Insurance Company. Family owned and operated, its successes were spread over seven decades, and its risks, struggles, and triumphs created many benefits for consumers today. Its legacy was created through: Corporate Entrepreneurship, Culture of Achievement, and Consumer-Based Product Innovation. Living The Golden Rule profiles the company's people, creativity, and determination. It focuses on the company's most enduring gems: 1. Guaranteed Premium Long-Term Care Insurance using life insurance and annuities 2. Health Savings Accounts to aid in financing consumer-focused health care. If you ever worked for Golden Rule, offered its products to your clients, want to learn how and why it created consumer-focused solutions, or are interested in how these innovations can work for you today, Living The Golden Rule is a must-read.

Description

This book is a profile of an American company, family owned and operated, whose successes were spread over seven decades, and whose risks, struggles, and triumphs have created many benefits for American consumers today. Uniquely, this company was in the insurance business. This is an industry generally considered staid, slow to change, and bureaucratic. This book profiles Golden Rule Insurance Company, its people, its creativity, its willingness to take risk in a risk-averse business, its belief in helping the greater good—and its most enduring gems: 1. Guaranteed Premium Long-Term Care Insurance using life insurance and annuities, and 2. Health Savings Accounts to aid in financing consumer-focused health care. There are many and varied lessons which can be learned from what Golden Rule did to make itself preeminent in these two areas, and five of those lessons are described in the book. Anyone who believes in abiding by the Golden Rule will embrace the company's mission statement: "Golden Rule chooses to be ethical because it is right, not because it is good business practice. We value hard work and promptness, and we are committed to doing things right. Our products will provide the customer with the best long-term value in the marketplace." If you ever worked for Golden Rule, offered its products to your clients, want to know the stories behind its numerous innovations, or are interested in how these innovations can work for you today, Living The Golden Rule is a must-read.

About the author

Bruce Moon is an expert in the field of asset-based long-term care insurance, having been involved in the consumer research, design, implementation and marketing of these solutions for 30 years. He has been published and quoted in numerous insurance and financial publications, and has a B.A. in Journalism from Indiana University, Bloomington.



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