Jenn Wegrzyn (UrStoria Creator and Podcast Interviewer) and Dean McAlister (former National Sales Leader) discuss various professional development principles and their application in this conversation turned manuscript. Dean inspires and gives you concrete resources with achievable steps to grow in your personal and professional life. Don't try to plan your professional development for the upcoming year and years to come without reading this book. Questions at the end of every chapter help you to digest the information and make an action plan to move forward. A must-read for anyone that enjoys learning and professional development no matter if you are an individual contributor or CEO.

Jenn Wegrzyn (UrStoria Podcast Creator and Interviewer) and Dean McAlister discuss various professional development principles and their application in this conversation turned manuscript. Dean inspires and gives you concrete resources with achievable steps to grow in your personal and professional life. Don't try to plan your professional development for the upcoming year and years ahead without reading this book. Questions at the end of every chapter help you to digest the information and make an action plan to move forward. A must-read for anyone that enjoys learning and professional development no matter if you are an individual contributor or CEO. Join us a we explore the origins and rationale behind Dean's mantras such as, "No second meeting" and "I'd rather be bad than average because at least you differentiate yourself" and finally "People who follow you will never go farther than they see their leader go." His no non-sense approach to performance and development is legendary. Grow with us.

Jennifer Wegrzyn is a mother, podcaster, business professional turned author. She turned author when she realized that the conversations that she was having on air with guests needed to be in print. Jenn Wegrzyn has a Masters Degree in Exercise and Sport Psychology from the University of Texas at Austin. Her focus is on Emotional Intelligence and how that will drive our performance in an ever-evolving technological society.  Jenn applies Sport Psychology theories and concepts to performance in the corporate world.  Her passion is inspiring others to know what makes them unique, how they came to be the unique individual that they are and how to leverage that in their lives.