Launch!

College seniors discover how to nail down that first paycheck in 90 days with LAUNCH! This unique book also includes a career assessment that rates the readers' job traits against all other college seniors. *Learn how you differ. *Discover where you'll do well and where you shouldn't waste your time. *Read about how a weekend project can help you stand out from the other candidates. *How low GPAs can snag the best jobs. *Find several simple steps that, together, triple your resume responses. *You'll understand the traps of online job postings after reading LAUNCH!, and learn how to use the Internet to uncover new positions before they're advertised. "This may be the most important book a college senior ever reads," -Dr. Linda Charles

College seniors discover how to nail down that first paycheck in 90 days with LAUNCH! This unique book also includes a career assessment that rates the readers' job traits against all other college seniors. *Learn how you differ. *Discover where you'll do well and where you shouldn't waste your time. *Read about how a weekend project can help you stand out from the other candidates. *How low GPAs can snag the best jobs. *Find several simple steps that, together, triple your resume responses. *You'll understand the traps of online job postings after reading LAUNCH!, and learn how to use the Internet to uncover new positions before they're advertised. "This may be the most important book a college senior ever reads," said Dr. Linda Charles. Experts agree that networking is the most effective job search technique that exists, and is way more effective than responding to ads or mass mailing resumes. But too few tell upperclassmen how to do this. LAUNCH! shows you how, step by step. You'll discover that you do have a personal network and you'll learn exactly how to develop it. You'll receive access to the career development test "Who Are You Anyway," a personality and values test that uncovers your unique traits. Twenty characteristics are measured with simple, thorough yes or no questions. It's fast. It's revolutionary, patented and trademarked. Unlike all other career guidance tests, the WAYA profiler doesn't score your mainstream characteristics. Only your unique attitudes or talents, high and low, get attention. The rest simply don't matter. Only this career guidance exam, the WAYA profiler, tells you where you are mainstream. Then it emphasizes those two or three areas where you are exceptional...different from 90% of your classmates. Those are critical. And LAUNCH! then tells you what they mean for your best career path. And how to get there fast.

Gary Sutton is a retired CEO. "After mentoring seniors at Harvard, Iowa State, Berkeley and San Diego State," he said, "it struck me that nobody prepares them for the reality of today's workplace. So I wrote LAUNCH!" Sutton's BS is from Iowa State, he's an OPM Alumnus of the Harvard Graduate School of Business, took post grad work at Christ Church, Oxford, Denver University, Wharton, Berkely and the University of San Francisco. "More important than all that hokum, I've hired and promoted hundreds and fired dozens directly. I've hired thousands and laid off hundreds indirectly. The joy of seeing good fits and the agony of poor placements forced me to write LAUNCH! Then I took 14 career guidance tests to see if things have improved in the decades since I was a senior. They haven't." LAUNCH! tells how Sutton was rejected in every campus interviewer and why, how he overcame a 2.06 GPA to get the highest starting salary in his major and gives "street sense" tactics for getting more interviews and better starting job offers.