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Book details
  • SubGenre:Sales & Selling / General
  • Language:English
  • Pages:50
  • Format:Paperback
  • Paperback ISBN:9781543984927

Little Black Book: Asking for Money

by Allison McEntee View author's profile page

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The sole purpose of this book is to teach you how to ask for money. 


This little black book is a tactical, hands-on “how to” resource in asking people for money. It was originally written from personal experience in advertising sales, but in the midst of writing it, the book garnered mass appeal. My influencer friends wanted to learn how to best represent their personal brands and unlock bigger dollars from brands, and my neighbors trying to drive higher fundraising donations also found it useful. Younger executives also dove into the book when asking for a raise, or asking for more with a new job prospect.

Either way, what I learned is that everyone has to ask for money at some point and in some capacity, and it ranks up there with public speaking for most. It’s terrifying, it’s not fun, it’s awkward, and most people hate to do it.
Treat this little black book as your insider’s guide to asking for what you want, and what you deserve.

About the author

Allison McEntee is a visionary marketer whose creativity and entrepreneurialism have expanded business, increased revenue and scaled partnerships. Deep experience in developing successful partnerships with Fortune 500 clients, from ideation to execution. Background includes broadcast sales and buying, integrated marketing, digital content experiences and e-commerce-led initiatives. Allison is also incredibly passionate about her Brand Ambassador and Leadership Development Committee Chair roles with She Runs It, an organization paving the way for women to lead at every level in marketing and media.
Allison currently lives in a John Hughes film in a suburb on the northside of Chicago with her incredible husband and awesome three kids.

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