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How to Get Television News Coverage.
It's Easier Than You Might Think!
by Jacqueline L. Jimenez
View author's profile page

Overview


When Jacqueline Jimenez came to the realization that most people don't understand what newsrooms consider a story, she decided to write it all down and get it out there so everyone could know. The result—"How to Get Television News Coverage: It's Easier Than You Might Think!"—it quickly shows readers how to identify a news story where they live, work, volunteer and worship, then pitch it to newsrooms in time to get coverage.  Read it in 40 minutes and review it regularly.  Once you get a story on air, you'll want to do it again and again!

REVIEW:

"As soon as you open the book, you immediately start learning how to get television news to cover your organization.  Jackie has done an incredible job of creating a step-by-step guide, to get news stations knocking on your organization’s door.  I have known Jackie for more than 20 years since working together at CBS. In her new book, she takes her insider knowledge of what newsrooms want, to help people and organizations get their stories, the attention they deserve."

Shannon High
Former VP, MSNBC and Executive Producer CNN’s Early Start and Starting Point with Soledad O’Brien

Read more

Description


When Jacqueline Jimenez came to the realization that most people don't understand what newsrooms consider a story, she decided to write it all down and get it out there so everyone could know. The result—"How to Get Television News Coverage: It's Easier Than You Might Think!"— it quickly shows readers how to identify a news story and pitch it to newsrooms in time to get coverage. News hunters will learn the elements that should be included in every story, how to shape a story in a way that makes it appealing to a newsroom, and how to find a story anywhere—your town, your church, your school, even your place of employment. News stories are happening there every day, and you can be the first to find it. Readers will gain insight into how newsrooms generally operate, limitations to avoid and how to get coverage when the media doesn't show up. They'll also learn how to become an "expert" in a news story and how to gain customer loyalty through the media. The step-by-step details provided within will teach readers how to write productive, decisive press releases, so they can teach it to someone else.

Read more

About the author


During her extensive journalism career, Jacqueline Jimenez says nothing motivated her more than solving community matters through the media. She says there are stories to discover all around us, where we live, work, volunteer and worship. She has been a writer and television news producer for over 25-years, working for ABC, CBS, NBC, and Fox affiliates. She served as a production coordinator for the TV Guide Channel and for various production companies as a freelancer, producing documentaries, in-depth profiles, commercials and corporate videos. In one of her favorite projects, she wrote and produced a corporate video for Sony, which was shown at the South by Southwest Film Festival, in Austin, Texas. It featured how directors and producers could create movies on their laptops at home. Her most extensive production, was for the Community Assessment Service Centers (CASC), in California. She interviewed 48 people, then wrote and produced a corporate video that was shown to legislators to try and expand those centers across that state. Her work in the community, led to two positions at CBS4 in Miami, where she had the unique opportunity of being the segment producer of the then Emmy Award winning public affairs show "4 Sunday Morning," with Eliott Rodriguez. The Emmy was in regards to our series on "Unity 4 the Community." At the same time, she was the field producer for "Neighbors 4 Neighbors," a non-profit organization born out of Hurricane Andrew, which operates out of CBS4. It was during her time there that she began to master the ability to identify news stories particularly in businesses, non-profits and service organizations, then share their stories with a newsworthy edge. An edge that often-earned top spots in the newscasts. Jacqueline knows the dynamics of the newsroom, how it operates, what a press release should say and who should receive it. She knows, because she was the one receiving those press releases and determining whether to cover that story. There are so many great stories to be told, and you're the person to do it. Let her show you how! Learn more about her experience at www.newsworthystory.com, and follow her on Facebook @Newsworthystories.

Read more

Book details

Genre:SOCIAL SCIENCE

Subgenre:Media Studies

Language:English

Pages:28

Paperback ISBN:9781543982008


Overview


When Jacqueline Jimenez came to the realization that most people don't understand what newsrooms consider a story, she decided to write it all down and get it out there so everyone could know. The result—"How to Get Television News Coverage: It's Easier Than You Might Think!"—it quickly shows readers how to identify a news story where they live, work, volunteer and worship, then pitch it to newsrooms in time to get coverage.  Read it in 40 minutes and review it regularly.  Once you get a story on air, you'll want to do it again and again!

REVIEW:

"As soon as you open the book, you immediately start learning how to get television news to cover your organization.  Jackie has done an incredible job of creating a step-by-step guide, to get news stations knocking on your organization’s door.  I have known Jackie for more than 20 years since working together at CBS. In her new book, she takes her insider knowledge of what newsrooms want, to help people and organizations get their stories, the attention they deserve."

Shannon High
Former VP, MSNBC and Executive Producer CNN’s Early Start and Starting Point with Soledad O’Brien

Read more

Description


When Jacqueline Jimenez came to the realization that most people don't understand what newsrooms consider a story, she decided to write it all down and get it out there so everyone could know. The result—"How to Get Television News Coverage: It's Easier Than You Might Think!"— it quickly shows readers how to identify a news story and pitch it to newsrooms in time to get coverage. News hunters will learn the elements that should be included in every story, how to shape a story in a way that makes it appealing to a newsroom, and how to find a story anywhere—your town, your church, your school, even your place of employment. News stories are happening there every day, and you can be the first to find it. Readers will gain insight into how newsrooms generally operate, limitations to avoid and how to get coverage when the media doesn't show up. They'll also learn how to become an "expert" in a news story and how to gain customer loyalty through the media. The step-by-step details provided within will teach readers how to write productive, decisive press releases, so they can teach it to someone else.

Read more

About the author


During her extensive journalism career, Jacqueline Jimenez says nothing motivated her more than solving community matters through the media. She says there are stories to discover all around us, where we live, work, volunteer and worship. She has been a writer and television news producer for over 25-years, working for ABC, CBS, NBC, and Fox affiliates. She served as a production coordinator for the TV Guide Channel and for various production companies as a freelancer, producing documentaries, in-depth profiles, commercials and corporate videos. In one of her favorite projects, she wrote and produced a corporate video for Sony, which was shown at the South by Southwest Film Festival, in Austin, Texas. It featured how directors and producers could create movies on their laptops at home. Her most extensive production, was for the Community Assessment Service Centers (CASC), in California. She interviewed 48 people, then wrote and produced a corporate video that was shown to legislators to try and expand those centers across that state. Her work in the community, led to two positions at CBS4 in Miami, where she had the unique opportunity of being the segment producer of the then Emmy Award winning public affairs show "4 Sunday Morning," with Eliott Rodriguez. The Emmy was in regards to our series on "Unity 4 the Community." At the same time, she was the field producer for "Neighbors 4 Neighbors," a non-profit organization born out of Hurricane Andrew, which operates out of CBS4. It was during her time there that she began to master the ability to identify news stories particularly in businesses, non-profits and service organizations, then share their stories with a newsworthy edge. An edge that often-earned top spots in the newscasts. Jacqueline knows the dynamics of the newsroom, how it operates, what a press release should say and who should receive it. She knows, because she was the one receiving those press releases and determining whether to cover that story. There are so many great stories to be told, and you're the person to do it. Let her show you how! Learn more about her experience at www.newsworthystory.com, and follow her on Facebook @Newsworthystories.

Read more

Book Reviews

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Dave
How to get Television News Coverage. It's Easier than you Think! I read this book after speaking with the author, Jacqueline L. Jimenez. I found Jimenez to be fascinating to speak with and made the assumption that her book would be fascinating as well. I was correct and was thoroughly impressed with her knowledge of the subject matter. Her experience in this field is obvious as she focuses on her no-nonsense approach to obtaining news coverage for any number of topics. Having been in law enforcement for nearly forty years, I have had numerous contacts with all types of media outlets. Jimenez' book outlines an easy to read outline that guides the reader from start to finish in the process of obtaining the desired results of news coverage. I would recommend this book to anyone who's goal is to get media coverage or to simply understand what they are seeing on television and how a particular story becomes newsworthy. Read more
Lynne
How to Get Television News Coverage This book has everything you need to know about pitching your story. It's smart, to the point without a bunch of self-promotion , and reminds us that news producers are people just like us. Her reminder that television news is a service organization opens the door to new twists. Jackie knows her stuff. I worked with her for years at CBS4 and missed her dearly when she moved. She shows the reader how to turn heart into stories that matter. Read more