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Book Image Not Available
Book details
  • SubGenre:Business Communication / General
  • Language:English
  • Pages:118
  • eBook ISBN:9781886057722

Hit the Market Running

Plans, Programs, Templates and Guidelines for High-tech Startup Companies

by Tanya Candia

Book Image Not Available
Best practices, plans, programs and guidelines for high-tech startup companies with great products but limited budgets. Learn how to get funding, understand the marketplace, execute effective marketing efforts, and launch your product in a way that leads to impressive, sustained revenues.
Hit the Market Running is a complete and informative step-by-step guide for high tech marketing communications and product launch. This book is a gold mine for people who want their marketing information by the numbers, and comes complete with "how-to" forms and templates. From funding to pricing to competitive analysis to product strategy, all the way through to launch and beyond, Candia explains how to do it in an east to read format. This is an invaluable guidebook for high tech startup companies and the entrepreneurs who back them.
About the author
Candia served as vice president of worldwide marketing at F-Secure, the Finnish security software company, which she took through its initial public offering. She successfully helped grow F-Secure to over $40M in revenue by renaming and repositioning the company as the leader in managed wireless security for the distributed enterprise. Candia holds an MA in Communications from the Monterey Institute of International Studies, and an MS in Systems Management from the University of Southern California. She runs Candia Communications LLC, an international business consulting firm. She lives in Saratoga with her husband and two daughters, three cats and two dogs.
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