Face Value

Business owners, Realtors, insurance agents, restaurant owners, politicians, church leaders, chambers, etc. These are all examples of people that need to grow local influence and visibility in order to have success and larger spheres of influence. If someone in your community was asked to name three people in your field, would you be named as one of those three? Have you ever wondered how to differentiate yourself from your competition? Do you have a desire to be the most well-known person in your business within your community?This book tells the story about how a real estate business in northeast Georgia changed their business forever with a relationship marketing project. This project has sparked partnerships all across the country for people who love the idea. Anyone can become the most visible and relevant person in their business and community. We will show you how.

Business owners, Realtors, insurance agents, restaurant owners, politicians, church leaders, chambers, etc. These are all examples of people that need to grow local influence and visibility in order to have success and larger spheres of influence. If someone in your community was asked to name three people in your field, would you be named as one of those three? Have you ever wondered how to differentiate yourself from your competition? Do you have a desire to be the most well-known person in your business within your community?This book tells the story about how a real estate business in northeast Georgia changed their business forever with a relationship marketing project. This project has sparked partnerships all across the country for people who love the idea. Anyone can become the most visible and relevant person in their business and community. We will show you how.

Brad Abernathy is a Christian, father, husband, partner, Realtor, marketer and business owner. He is a graduate of Georgia Tech and calls northeast Georgia home. He and his wife of 25 years have two daughters, Sadie Mason and Katharine Bradley. Brad has been a full time Realtor for 26 yearHe is the Owner of Abernathy Cochran Real Estate Group and a VP and Partner with The Norton Agency. Abernathy Cochran Group has led their market in sales for the last eleven years and have been top fifty in sales in the state of Georgia for many years. Together they created a relationship and community marketing project called The Faces Of. They give value to the people of their community one smiling face at a time. Face Value is the story of this little project that has grown into 32 states and 2 other countries as of August 2021.