As women, we're half of the population. Yet, in today's world, we make most of the purchasing decisions. We know what we want, how we want it, and when we're ready to buy.
But the business world—particularly anything sales related—wasn't designed with our strengths in mind. If you're not the stereotypical car dealer or Wall Street wolf, it's easy to feel ill-suited for entrepreneurship. We've been told to be flashy, conniving, convincing. We should be rebels and risk-takers who always get the "win," no matter what.
But what if that's wrong?
There's a demographic with an overlooked business advantage: women. We have the emotional intelligence, consumer experience, and marketing awareness to build the enterprise of our dreams. In Don't Settle for a Seat, business coach and entrepreneurial expert Karrie Brady helps you break down self-imposed barriers, overcome fear, and create your own path in entrepreneurship. Business is about listening, connecting, and empathizing—skills that come naturally to many women. If you have the drive, this playbook supplies the rest. Learn how to leverage your instincts, recognize your potential, and fulfill the role that was always meant for you.