Business Growth Do's and Absolute Don'ts

It's the question emerging entrepreneurs and burgeoning business leaders ask themselves every day: Am I doing this right? Markets fluctuate and trends come and go, but some principles of the business world are here to stay. Founders and leaders need to know—and cannot ignore—the vital differences between success and failure. Digital marketing expert Carolyn Lowe has worked with hundreds of companies, from startups to Fortune 500s, in identifying their unique path to sustainable success. She's seen her share of costly mistakes and understands the principles that endure, no matter the business size or industry. Now, in Business Growth Do's and Absolute Don'ts, Carolyn shares her most valuable takeaways from nearly three decades of experience. She helps you bridge the gap between brand and customer by showing you how to define your core values and ensure the right people are representing your company. With imperative insight on growing your Amazon or online business, you'll learn the eCommerce metrics that truly matter to maximize profit and fast-track your way to unrivaled growth.

It's the question emerging entrepreneurs and burgeoning business leaders ask themselves every day: Am I doing this right? Markets fluctuate and trends come and go, but some principles of the business world are here to stay. Founders and leaders need to know—and cannot ignore—the vital differences between success and failure. Digital marketing expert Carolyn Lowe has worked with hundreds of companies, from startups to Fortune 500s, in identifying their unique path to sustainable success. She's seen her share of costly mistakes and understands the principles that endure, no matter the business size or industry. Now, in Business Growth Do's and Absolute Don'ts, Carolyn shares her most valuable takeaways from nearly three decades of experience. She helps you bridge the gap between brand and customer by showing you how to define your core values and ensure the right people are representing your company. With imperative insight on growing your Amazon or online business, you'll learn the eCommerce metrics that truly matter to maximize profit and fast-track your way to unrivaled growth.

In 2015, Carolyn Lowe founded ROI Swift with the goal of helping emerging consumer brands maximize their growth through paid marketing and advertising. Following this approach, ROI Swift has helped hundreds of new companies increase revenue to the million-dollar mark within months. Carolyn is a mentor for consumer products accelerator SKU, a board member for the Make-A-Wish Foundation, and a member of the Beam Angel Network, the first Texas-based angel network for women-founded companies. She's married with two children and lives in Austin, Texas.