Boardroom Director

Corporate video production is an exciting opportunity for film students looking to get a start on their career. And it involves a whole lot more than just gettting the shot. This book provides step-by-step guidance and exclusive insights necessary to help filmmakers become a success in this field, Filled with far-ranging and highly actionable advice, industry resources and downloadable tools, it covers the many non-technical aspects of the business, including how to: • get that all-important first job • uncover a client’s true needs • structure winning proposals • choose the most compelling storyteller • craft scripts quickly and creatively • master razor-sharp (and profitable) budgets • deliver the one thing that clients always want … but never request … and much, much more.

Film and video production is an exciting career. And every year, more than a million students worldwide enrol in a film or video production course or program, many of whom pin their hopes on becoming the next Quentin Tarantino or Kathryn Bigelow. And yet, the odds of achieving this are extremely low. Even for the most talented individuals, getting that first lucky break can be incredibly elusive. More often than not, people spend most of their time wishing something would happen and zero time doing what they really want to do – namely, make films. Boardroom Director: How To Produce Exceptional Corporate Video opens the door to a totally different filmmaking opportunity known as corporate video production. Corporate video is used by businesses everywhere to sell, train, motivate, inform, recruit and inspire. And hundreds, if not thousands, of videos are produced every day. Indeed, no website can be considered complete without at least some video, and the uses continue to explode. For would-be filmmakers everywhere, this is a huge opportunity to be practicing their craft regularly. Based on the author’s extensive hands-on experience and award-winning career, Boardroom Director is filled with far-ranging and highly actionable advice, industry resources and downloadable tools designed to give filmmakers the edge they need to succeed. Included are step-by-step guidance and exclusive insights on how to: • get that all-important first job • uncover a client’s true needs • structure winning proposals • choose the most compelling storyteller • craft scripts quickly and creatively • master razor-sharp (and profitable) budgets • deliver the one thing that clients always want … but never request … and much, much more. Designed to bridge the gap between the technical expertise taught in school and the practical knowledge required to start and build a successful video production career, Boardroom Director is an insider’s guide to the fascinating, diverse and potentially quite lucrative field of corporate video production. While written specifically for film and video students, any practicing video or communications professional or corporate account manager will benefit from the powerful and practical insights that are a part of this book.

Ted Bridgwater has over 35 years of film and video production experience and over 50 national and international awards for scriptwriting, directing and videography. He is the founder and President of one of Canada’s oldest corporate communications houses, and has written over 1000 scripts for video and speaker presentations, and produced more than 1200 films and videos. He also provides speaker presentation training to senior executives.