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Book Image Not Available
Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Marketing / Direct
  • Language:English
  • Pages:166
  • Format:Hard Cover

23 Equity Crowdfunding Secrets to Raising Capital

Jobs Act Marketing

by Craig Huey

Book Image Not Available
Overview
In 23 Equity Crowdfunding Secrets to Raising Capital, marketing guru Craig Huey guides you step-by-step through what you need to know to create a successful equity crowdfunding campaign. Mr. Huey reveals time-tested strategies and proven insights to help you: - Develop a multichannel, integrated marketing campaign — the only kind of campaign that will be worth your time, effort and cash - Successfully target investors who will respond to your offer and pull out their wallets - Use direct response copy that will get a powerful response…not waste your time on image-based advertising or weak copy - Use social media, email, digital ads, video and a landing page for digital marketing with the lowest cost per lead and cost per sale possible - Create a direct mail campaign to America's most active investors that will supercharge response—and bring in the capital you need This is your comprehensive guide to effective equity crowdfunding…based on over 30 years of marketing to the investor, 1,000+ campaigns and over $1 billion in assets raised.
Description
On a sunny spring day in 2012, President Barack Obama signed the JOBS Act into law - making it possible for private companies to raise capital directly from investors…without going public. For the first time ever, you can grow, expand and boost profits by creating powerful financial partnerships with investors who believe in your business. Now, you can potentially raise millions in order to rent new facilities, purchase equipment, fund powerful marketing, hire new staff and more. The JOBS Act has changed the game for you by making dramatic, rapid business growth possible with an equity crowdfunding campaign. But without knowing how to correctly market your investment opportunity to investors, you may never raise a penny under the JOBS Act. To get a high response from investors, you'll need to know: • Proven, time-tested scientific strategies to reach investors • How to analyze your marketing – and how to get results that are accountable and cost-effective • The power of direct response marketing to get an amazing response • And much more… In 23 Equity Crowdfunding Secrets to Raising Capital, you'll learn all of the above and more from marketing guru Craig Huey—who has over 30 years of experience marketing to the investor. You'll also learn time-tested, accountable keys and tactics like: • How to use an integrated, multichannel campaign to dramatically increase response and expand your prospect and customer base • Why direct mail may be your secret weapon in your marketing arsenal • Who to target for maximum response—and how to use high-level strategies like data modeling and custom lists to reach your perfect prospects • Why every entrepreneur must create a specialized landing page as the foundation of an integrated, multichannel campaign • How to write direct response copy and why this little-known key may be critical to your success—or failure 23 Equity Crowdfunding Secrets to Raising Capital takes business owners step-by-step through what they absolutely must know to create a marketing campaign that will help them succeed and profit under the transformational deregulation under the JOBS Act. Foundational marketing keys are explained in clear, concise language, demystifying and explaining the elements of marketing keys such as: • Custom lists, data modeling and database marketing to achieve maximum response • Digital marketing assets: a direct response landing page, email marketing, banner ads, Facebook marketing, marketing on Amazon and pre-roll ads, including retargeting strategies • Direct mail, including an explanation of various formats such as the traditional direct mailing package, magalog, newsalog, bookalog and videolog • Direct response video and where to place it • Testing and result analysis for continuous improvement and refinement Finally, 23 Equity Crowdfunding Secrets to Raising Capital includes appendices that provide additional, practical information on marketing under various categories under the JOBS Act.
About the author
Craig Huey's marketing and advertising strategies have generated more leads and investments from investors than any other marketer. He is America's #1 authority on JOBS Act marketing. Craig is a publisher of the industry newsletter Direct Marketing Update, and President of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency. He is also President of InfoMat, Inc., a data marketing company. Craig is recognized as one of the nation's top direct response marketing experts. His insightful, on-target strategies have helped raise over $1 billion in assets. Craig has made millionaires out of entrepreneurs and helped grow million-dollar organizations even larger. Over the years, CDMG's marketing programs have garnered 87 major industry awards. Mr. Huey is an author of books and speaker at conferences worldwide. He is a frequent guest on Fox and other national media broadcast outlets.
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