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Today, small local independent restaurants are in crisis.
They are completely assaulted on all sides by higher food costs, higher labor costs, an inflationary environment, lower attendance rates and a looming recession.
The COVID-19 pandemic and the resulting work-from-home movement has had a major impact on consumer preferences, demands, and expectations of restaurants. As a result, small restaurant owners must implement a solid marketing strategy and adapt it to reach remote workers and satisfy the needs, expectations and pain points of today's diners.
To put it simply, yesterday's tactics don't work anymore. The days of simply hanging an "Open" sign outside your door are gone.
The Ultimate Guide to Restaurant Marketing in a Post-Covid, Work-From-Home World is not another watered-down operations manual. It will teach you exactly how to find and reach customers, communicate what makes your restaurant unique and make serious money even in recessions.
You'll learn:
. . . and much, much, more.
Today, small local independent restaurants are in crisis.
They are completely assaulted on all sides by higher food costs, higher labor costs, an inflationary environment, lower attendance rates and a looming recession.
The COVID-19 pandemic and the resulting work-from-home movement has had a major impact on consumer preferences, demands, and expectations of restaurants. As a result, small restaurant owners must implement a solid marketing strategy and adapt it to reach remote workers and satisfy the needs, expectations and pain points of today's diners.
To put it simply, yesterday's tactics don't work anymore. The days of simply hanging an "Open" sign outside your door are gone.
The Ultimate Guide to Restaurant Marketing in a Post-Covid, Work-From-Home World is not another watered-down operations manual. It will teach you exactly how to find and reach customers, communicate what makes your restaurant unique and make serious money even in recessions.
You'll learn:
. . . and much, much, more.
TABLE OF CONTENTS
DEDICATION
FORWARD
CHAPTER 1 Introduction & Welcome
CHAPTER 2 The Cooking Crisis: Why We Depend on Restaurants Now More Than Ever
CHAPTER 3 Pivot or Perish: How COVID-19 & Remote Work Changed Business Forever
CHAPTER 4 How ‘We the People…’ Failed ‘You the Restaurant Owner’ During COVID-19
CHAPTER 5 The Rise of Remote Work: From Temporary Fix to Permanent Fixture
CHAPTER 6 The Takeout Takeover: Why Convenience is Now King
CHAPTER 7 How Remote Work Impacts Small Restaurants and How to Fight Back
CHAPTER 8 The Resilient Restauranteur: Thriving During Recessions
CHAPTER 9 Focus on Value Not Price
CHAPTER 10 Why Mediocrity is a Luxury You Can’t Afford
CHAPTER 11 Finding the Perfect Diner with Buyer Personas
CHAPTER 12 Why Attention is the New Currency
CHAPTER 13 From Hungry Strangers to Raving Fans: The 3 Phases of the Customer Journey
CHAPTER 14 Word-of-Mouth Advertising Fails in a Work-From-Home World
CHAPTER 15 Why Having a Website is Critical
CHAPTER 16 Email Marketing is Your Superpower
CHAPTER 17 Introduction to Paid Advertising
BONUS CHAPTER
CHAPTER 18 Final Thoughts, Free Audiobook & Contact Info
